Marketing Sheep Milk Products

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  • Realizing the Potential of Domestic Sheep’s Milk Cheeses in a Contemporary Context – 2019 – Dorota Siejek-Hendershot, Boise Co-Op Fresh Foods Purchasing Coordinator, ACS Certified Cheese Professional.  A presentation on getting domestic sheep’s milk cheeses into retail stores and some examples of how you might market sheep’s milk cheeses.

  • Starting a Local Sheep’s Milk Cheese Revolution to beat BIG IMPORT CHEESE! – 2019 – Dorota Siejek-Hendershot, Boise Co-Op Fresh Foods Purchasing Coordinator, ACS Certified Cheese Professional.  A presentation on how packaging, flavor profiles, portion size, sampling/events, and your story can all help you get more opportunities to sell your cheese.

  • On-Farm Processing: Ice cream and yogurt to the New Jersey Shore - 2018 - Costs and process of setting up a sheep dairy with on-farm processing. Includes a bit of marketing wisdom.

  • Garden Variety Cheese - 2018 - A California producer-processor breaks down her cheese and yogurt production by product type and also breaks down her total sales by product type. Labelling examples and meat/cheese packages for customer order.

  • Veldhuizen Cheese - 2018 - A Texas producer-processor explains her cheese marketing avenues, including on-farm store, on-farm events, signage, wholesalers, and social media. 

  • Putting your best food forward: reaching consumers through meaningful labels - 2018 - Developing and selecting product labels that meet consumer expectations, respond to market and perception trends, and don’t run afoul of government language regulations.

  • Markets & Marketing of Sheep Milk Cheeses - 2015. Jeanne Carpenter. Tools and information for marketing sheep's milk cheeses.

  • Non-GMO Labeling and Artisan Cheese Production - 2015. Cathy Strange. A look at Whole Foods Markets' non-GMO policy and specialty food labels for marketing artisan food products.

  • Creative Lamb Marketing, 2011, Stephanie Larson, Ph.D. 9 unique ways to market lambs to increase sales.

  • EWE WANT TO SELL WHAT? - 2008 - Sheri Palko Locust Grove Farm, L.L.C. How Locust Grove Farm developed their marketing and sales plan

  • SHEEP CHEESE MARKETING PRODUCER PANEL DISCUSSION - 2008 - J. Thomas Clark and Allyson Brennan. Developing marketing, distribution and proven keys to success at Old Chatham Sheepherding Company

  • SHEEP MILK CHEESE MARKETING - 2008 - Pat Elliot Everona Dairy. An introduction to marketing with a chart explaining Everona Dairy methods

  • MARKETING BY EWENITY DAIRY CO-OPERATIVE - 2007 - Elisabeth Bzikot,Chair, Ewenity Dairy Co-operative, Conn, Ontario, Canada. Marketing lessons and history of the cooperative

  • MARKETING BY FIFTH TOWN ARTISAN CHEESE COMPANY - 2007 - Handmade Fine Cheese. Sustainable Design. Prince Edward County Terroir. Petra Cooper, Fifth Town Artisan Cheese Company, Picton, Ontario, Canada. Introduction of a cheese company under development

  • THE DAIRY BUSINESS INNOVATION CENTER: A CATALYST FOR INNOVATION - 2006 - Kate Arding and Norman E. Monsen - Dairy Business Innovation Center. Introduction and Overview of the Dairy Business Innovation Center and the Wisconsin Value Added Dairy Initiative Program

  • ORGANIC SHEEP DAIRY: MARKETS AND PRODUCTION - 2006 - Jody Padgham Education Director, Midwest Organic and Sustainable Education Service (MOSES), Discussion and overview of the trends in organic production, including cost of goods versus consumer pricing.  Makes an argument for increasing organic dairy production

  • CONTINUUM OF DAIRY OPERATIONS, PRODUCTS AND MARKETING STRATEGIES - 2006 - Alice Henriksen1 and Laurel Kieffer2 1 Shepherd’s Pride Farm, Stillwater, Minnesota 2Dream Valley Farm, Strum, Wisconsin. Summation of a panel discussion with three dairy sheep operators making value-added products with their sheep milk. Discussion includes marketing strategies

  • ARTISAN SHEEP MILK CHEESE - 2006 - Jodi Ohlsen Read Shepherd’s Way Farms Nerstrand, Minnesota. Historical overview of Shepherds Way Farm and their marketing strategies including branding and customer identification

  • Managing your own retail shop: marketeing and self-distribution of farmstead cheese - 2005 - MacKenzie. Alastair MacKenzie shares the process he went through to decide the best way to expand his cheesemaking business. He covers the opportunity, objectives, reality, using strengths, weekly management, products made, pricing, marketing, costs, investments, results and rewards.

  • Our first big cheese sale - 2004 - Falk. Mary Falk relates her experience leading up to her first big cheese sale, including how they started, some challenges, marketing, and the emotional rollercoaster.

  • Overview of the dairy sheep sector in Canada and the United States - 2004 - Thomas. This is a summary of the state of play for the dairy sheep industry in Canada and the USA, including breeds, numbers, management systems, milk quality, marketing and transportation, farmstead cheese production, genetic improvement, and support organizations.

  • Twenty years of the British sheep dairying association - 2003 - Holbrook. Mary Holbrook gives a summary of the history British Sheep Dairying Association and plans for the future.

  • Sheep dairy products in the UK food market - 2003 - Holbrook. The UK cheese industry is briefly summarised, emphasising sheep milk cheese, and then the UK market and the challenges for sheep dairy products are described, finishing with some thoughts on the future.

  • Making cheese to please the buyer - 2003 - Batailler. Carole Batailler summarises (in French with summary in English) what the AGECO group in Quebec did to learn more about the tastes and preferences of cheese consumers and therefore how to package, market, and sell cheese better.

  • Marketing farmstead cheeses - the Vermont Shepherd experience - 2002 -Major. David Major shares his experience in marketing farmhouse cheese: how they do it, the journey they took, lessons, and some tools and tricks.

  • The Wisconsin sheep dairy cooperative - past, present and future - 2001 - Guertin- Daniel Guertin describes the creation of the cooperative after regulations were imposed in the 1990s and it became increasingly complicated to buy/sell sheep milk with multiple parties and meet the compliance needs. He summarises the goals and plans of the Co-op and gives a profile of their members' businesses.

  • Farmstead cheese and marketing - 2001 - Ohlsen Read. Steven and Jodi Ohlsen Read at Shepherd's Way Farms describe the history of their business, their market analysis and strategy, success factors, products, processes, and the future.

  • Sheep cheese-making and marketing - 2000 - Gasser. Hani Gasser relates the journey he and his wife took from learning how to make cheese in Switzerland to their current system, the learnings, and the changes.

  • Butler’s Farm - 1998 - Brief points about starting a farm and marketing product